Insights / Perspectives

Adding Convenience Through Packaging

With increasingly busy lifestyles, time scarcity is a growing concern for consumers who want efficient products that simplify their lives. According to GlobalData, more than one-third of global consumers cite convenience as essential when making purchase decisions. Packaging can be a significant way to deliver the convenience today’s consumers demand. Here are several things to consider when developing convenient packaging solutions.

Multi-Functionality

After quality and price, consumers list “multi-functional/multi-benefit” as the next thing that provides value for money. This is especially relevant in personal care and home care categories, with 55% of global consumers saying they are looking for more convenient/ timesaving household cleaning products (GlobalData). Packaging solutions can provide convenience through improved functionality and optimized user experiences. Studio One Eleven designed and engineered the award-winning packaging for Rejuvenate’s Dual-System Outdoor Hose Wash. This revolutionary product allows users to easily switch between house wash and window wash applications without disconnecting and reconnecting separate packages.

Rejuvenate

On-the-Go

GlobalData notes that consumers “are demanding more mobile, convenient, and easy-to-consume products to suit their busy, on-the-go lifestyles in which traditional consumption occasions and environments are becoming less common.” On-the-go products address consumer demand for convenience without sacrificing quality. Long work hours, commute times, family responsibilities, outdoor activities, and more require packaging that facilitates on-the-go consumption, especially within food and drink categories. This can include packages that are smaller (or right-sized), lighter weight, easily resealable, spillproof, and more. With over 50,000 components available and a vast network of global suppliers, Berlin Packaging can find the perfect on-the-go packaging solution for any product.

Xela Pack

E-commerce Ready

E-commerce accounted for more than 15% of total retail sales last year, and that number is expected to continue to grow. Consumers appreciate the safety, convenience, variety, and competitive pricing online platforms provide. E-commerce products demand packaging that meets a unique set of design and logistical requirements. Package design that is frustration-free and easy to open saves time and effort. Packaging that allows for easier returns, is reusable, or is easily recyclable also adds efficiency. And packaging that arrives intact and damage-free eliminates the need for inconvenient returns and exchanges. Berlin Packaging understands the challenges and requirements for ecommerce package design. We provide e-commerce-ready stock packaging and custom-designed solutions that help create a positive and convenient consumer experience, reduce return rates and chargebacks, and maintain your brand’s good reputation.

DS Laboratories - Berlin Packaging exclusive e-commerce-ready design

By: Moira Stein
Date: April 1, 2025