Five Wives quickly found success among vodka drinkers in Utah with its affordable, flavored vodkas, but they also realized the need to appeal to a premium spirits drinker and turned to Berlin Packaging’s Studio One Eleven design team to create a premium bottle for their high-end vodka, according to an article in BevNET magazine.
After rigorous research, Studio One Eleven presented Five Wives with six unique packaging options. Rather than choosing one, Five Wives decided to infuse elements from all six options into the final product to create a bottle with branding consistent with Five Wives’ existing product lines, yet unique enough on its own to appeal to more sophisticated drinkers.
The newly-launched Five Wives Premium product is packaged in a long-neck, 750-mL super-flint glass bottle, offering consumers a view of the product clarity and reflecting the brand’s dedication to providing a pure, smooth product. The bottle features a fully-frosted silkscreen graphic that wraps around the entire bottle, prominently showcasing the snow-covered Wasatch Mountain range, which is located adjacent to the Five Wives production facility.
The bottle also maintains brand equity, featuring the brand’s signature Five Wives logo on the front of the bottle and a black-and-white illustration of the wives printed on the back.
Explore more innovative package designs in the Spirits, Wine and Beer category from Studio One Eleven.
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