Case Study – Humco

By: Berlin Packaging

Case Study - Humco

A healthy dose of design.

During its nearly 150-year history, Humco has built a well-earned reputation as a trusted expert in the health and wellness industry. Their broad range of products sold into 45,000 food, drug, and mass-market outlets in 20 countries made Humco successful by any measure, but it was clear that making their 160-SKU product line more navigable was a key to unlocking further growth. Enter Studio One Eleven. Our talented branding strategists and designers developed a complete color-coded visual architecture that helps consumers and pharmacy techs alike identify product families at a glance while imparting a fresh, clean, and modern feel. Sometimes good design is the best medicine!