By: Berlin Packaging
When Better Body Foods was facing manufacturing challenges with a legacy avocado oil bottle, they knew the team at Studio One Eleven could help not only ‘fix’ the issue, but offer superior alternatives as well. Our team already enjoyed a multi-year history with Better Body Foods that included the development of a comprehensive structural and graphic design language across the entire brand.
We began by designing a custom “bod” bottle with square waist, referencing the aesthetic of the premium olive oils sold in natural foods channels. We built in side ribs for structural rigidity, to prevent the bottles from warping and to improve handling. Next, we created a unique label design that reinforces the natural brand positioning with a whitewashed wood texture background and distressed typography. Our designers used bold type, fresh colors and large ingredient imagery for easy shopability and improved appetite appeal. An orange shrink band stands out on shelf and differentiates from the competition.