A comprehensive look at the consumer demographics, channel dynamics & category trends impacting today’s spirits industry.
The spirits industry is entering a new era—one shaped by moderation, evolving consumer values, and changing occasions rather than sheer volume. While overall consumption remains under pressure, growth is emerging through premiumization, low- and no-alcohol innovation, ready-to-drink formats, and shifting demographic influence led by Gen Z and affluent consumers. In our 2026 Spirits Industry Outlook, Berlin Packaging explores the key trends redefining how, when, and why people drink—and what these shifts mean for spirits brands navigating a rapidly changing marketplace.
WHAT'S INSIDE:
STATE OF THE INDUSTRY
DEMOGRAPHIC DYNAMICS
CHANNEL DYNAMICS
TOP 4 SPIRIT TRENDS
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Download the report to uncover the insights, data, and packaging implications shaping the future of spirits.