FROM WEIGHT MANAGEMENT TO
WHOLE BODY WELLNESS

The rise of GLP-1 medications has accelerated a broader conversation around weight management, nutrition, and holistic wellness. Rather than viewing weight loss as an isolated objective, consumers are connecting it with diet quality, physical activity, and long-term health. According to Mintel, “While weight management remains relevant…the industry conversation has shifted toward strength, muscle preservation, and metabolic resilience.”

“The future market landscape is likely to reward companies that help consumers integrate weight management into a broader self-optimization strategy, rather than treat it as an isolated goal.” (GlobalData)

The shift toward a more holistic approach to wellness is expanding opportunities across sports and active nutrition, vitamins, dietary supplements, functional beverages, and more. Protein, fiber, hydration, and low-glycemic nutrition are becoming increasingly relevant across consumer groups, while products supporting digestive health, healthy eating habits, post-GLP-1 skincare, and muscle preservation are helping broaden the category beyond just weight loss.

As consumers navigate the complex wellness landscape, packaging needs to quickly communicate what a product does and why it matters. A clear benefit hierarchy can make the primary purpose immediately apparent while organizing secondary benefits, ingredients, and usage information intuitively. Studio One Eleven® created a custom structure for Gold’s Gym Pre-Workout. The white container with gold accents conveys premium positioning and pairs nicely with clear, organized branding.

ENERGY FOR
EVERY OCCASION

Energy is everywhere today. While the energy drink category is booming, consumers also want more varied energy solutions for different occasions. “Consumers no longer only want to feel awake,” according to Euromonitor.

“They want energy, focus, performance, balance, or relaxation depending on the moment and situation.” That demand is expanding the category to include caffeinated water, gummies, mints, supplements, mouth sprays, and caffeine patches that give consumers more ways to integrate energy products into their routines.

Portability is increasingly important as consumers incorporate energy products into workdays, commutes, workouts, travel, and other moments outside the home. Stick packs, pouches, small bottles, mint tins, and other compact formats support on-the-go use while giving brands opportunities to differentiate through form factor.

“Outside [coffee], energy is a major growth platform, expanding into new formats, occasions and benefits.” (Euromonitor)

As energy expands into new occasions, packaging can communicate when, where, and why a product should be used. Color coding, iconography, concise benefit messaging, and differentiated formats can help consumers navigate products tailored to different functional needs or occasions. Studio One Eleven created packaging for Onnit Alpha Brain Black Label with a unique structure and minimal, uncluttered label, elevating the product beyond the traditional supplement aesthetic.

PERSONALIZED SOLUTIONS
FOR HIM & HER

The era of the generic multivitamin is giving way to more specialized men's and women's health solutions. While women's wellness needs across different life stages have gained attention, men's health is emerging as its own distinct category. According to GlobalData, shifting gender roles and aging populations are reshaping demand for gender-specific solutions. The opportunity is to address differentiated needs without relying on outdated stereotypes.

“Demand is shifting toward a need for representation and meeting the specific requirements of different gender groupings in society.” (GlobalData)

This is contributing to a more science-driven approach to men's and women's health, with products addressing hormones, gut health, energy, stress, and longevity. Hormonal vitamins and dietary supplements are expected to grow at a 6% CAGR from 2025–2030, according to GlobalData. With formulations becoming more targeted, consumers may also perceive greater personal relevance and value—creating opportunities for premiumization.

As nutraceuticals address specific populations and life stages, packaging can make that personalization immediately visible. Coordinated packaging systems can help consumers quickly identify products for different needs while maintaining a cohesive brand identity. Differentiation can come through color palettes, labels, bottle shapes, closures, or secondary packaging.

LOOKING AHEAD

Health and wellness are becoming increasingly interconnected, personalized, and holistic. Consumers are moving beyond traditional supplements and single-need solutions toward products that support beauty from within, whole-body health, gender-specific needs, and energy across everyday occasions. For nutraceutical brands, this evolution makes packaging more important than ever. As products become more specialized, packaging must do more than contain the formulation—it must make relevance visible.

The strongest packaging strategies help consumers understand not only what's inside, but why it is right for them and how it fits into their wellness routine. Clear benefit hierarchies can simplify complex product claims. Convenient formats can make products easier to incorporate into everyday life. Premium aesthetics can elevate specialized formulations and reinforce their value. And cohesive packaging systems can help consumers navigate increasingly expansive product portfolios.

At Berlin Packaging, we help nutraceutical brands turn emerging consumer trends into packaging solutions as innovative as the products themselves. By combining custom structural design, branding, package engineering, material expertise, decoration capabilities, and supply chain solutions, we partner with customers to create packaging that captures attention, communicates product benefits, and differentiates brands in the evolving consumer health market.

Moira Stein

Market Insights & Brand Strategy Specialist

Moira Stein has over 20 years of experience developing insight-based branding and design solutions for clients across various categories, from small start-ups to Fortune 500 companies. She provides Berlin Packaging customers with consumer and market insights to help grow their business and partners with the Studio One Eleven Design & Innovation division on impactful design solutions that win at shelf.