2025 MID-YEAR BEAUTY CARE REPORT
A comprehensive look at the consumer demographics, channel dynamics & category trends impacting today’s beauty industry.
The beauty industry has consistently been a powerhouse in the consumer packaged goods (CPG) landscape, experiencing strong year-over-year growth as consumers prioritize beauty care as a form of self-care and embrace new product innovations. Although the industry is projected to grow 5% annually through 2030, this marks a slowdown from the 7% annual growth seen from 2022 to 2024 (McKinsey & Company). Economic uncertainty, geopolitical volatility, regional disruptions, and market saturation are taking their toll.
This report outlines the demographic shifts, channel dynamics, and beauty industry trends that brands should consider to succeed in today’s beauty marketplace.
- State of the Industry
- Demographic Dynamics
- Channel Dynamics
- Top 5 Beauty Care Trends
By: Moira Stein
Date: July 31, 2025