Innovations in glass packaging and decorating techniques deliver luxury, brand identity, shelf impact, and sustainability in beauty products, according to an article in Beauty Packaging magazine.
Contemporary designs and novel manufacturing techniques enhance the aesthetic appeal and functional performance of glass containers, catering to evolving consumer preferences and corporate sustainability goals. Glass packaging is moving to lighter-weight bottles and jars, incorporating higher amounts of post-consumer recycled (PCR) material, and adding refill options to reduce its environmental footprint.
Decorating techniques like spraying, sputtering, lacquering, and embossing offer a glamorous appearance and premium feel while maintaining the recyclability of the packaging. Specialized coatings can replicate the look of stone, marble, porcelain, granite, terracotta, slate, and concrete. Clear coatings can block UV light, extending product shelf life and eliminating the need for stabilizing ingredients like preservatives.
By working closely together, beauty brands and packaging suppliers can develop customized solutions that meet specific product requirements and consumer expectations.
Berlin Packaging partnered with Doft New York to create a distinct look for the brand's skin-care product line with custom-shaped glass bottles and jars. "They are unique, with a soft heel that complements the soft shoulder of the custom-designed plastic caps," explains Urszula Bosco, Marketing & New Business Development Director at Berlin Packaging.
The bottles and jars are sprayed with a soft white hue, producing a matte finish. The caps feature a gold medallion. "The components work together to create an ovular shape that differentiates from the standard round profile of many skin-care products," notes Bosco.
"We source hundreds of glass bottle designs from our supplier partners around the globe and have our own exclusive stock designs," adds Bosco. "Our value-added services set us apart, including warehousing and inventory management, turnkey decorating and labeling services, a quality service division, and a dedicated sustainability team."