Berlin Packaging Invests Big in B2B E-commerce

B2B E-commerce


Berlin Packaging is investing millions of dollars to make its e-commerce site a one-stop shop for buyers of packaging supplies, according to an article from Digital Commerce 360. Berlin Packaging, a supplier of packaging products and services to companies in multiple industries including food and beverage, personal care, pharmaceutical, and industrial coatings, is no newcomer to B2B e-commerce. The company, with more than 2 billion in annual sales, has been in the packaging materials business for 100 years — and selling online to business buyers since 2005.

The company has completed the first phase of a multi-year, five-part e-commerce, digital marketing and website redesign to roll up all B2B e-commerce and online branding under its main corporate banner.

What that means for its B2B customers is that the company has commerce-enabled its former static corporate site,, with a slew of new sophisticated self-service web tools and combined it with its self-service e-commerce site for Freund Container & Supply on a single digital platform carrying more than 11,000 products.

The newly relaunched—with Freund’s popular features as well as Berlin’s brand image—will give Berlin Packaging new ways to attract, engage, customers of varying sizes, from startups to Fortune 500 enterprises. This isn’t just a mash-up of two websites. Berlin Packaging has a single site with its recognized name to engage customers and offer them better e-commerce tools.

The first phase of the redesign took about nine months and included the hiring of about two dozen web designers, programmers and digital marketing specialists. The initial focus of the redesign was to introduce even more self-service e-commerce tools that deliver personalized ways for customers to research and purchase new and replacement packaging materials.

Business buyers also wanted faster ways to manage their account and more options to purchase and ship products. That’s why the log-in portal now features customer account information and tools including order and shipment status, order history, one-touch re-ordering and the ability to enter future orders and see credit details and technical drawings.

A revised shipping tool also gives new and returning customers the ability to better track shipments with such metrics as when the order was shipped and expected arrival date among other metrics. The shipping tool now integrates order shipping from a range of major carriers and freight companies. Buyers of packaging can easily browse and purchase a wide selection of containers and closures, request samples, or request a quote or meeting with one of our packaging consultants.

Read white paper on E-Commerce Packaging Insights & Innovation from Berlin Packaging.