Insights / Videos

Exposing Music City Roots with Pickers Vodka Packaging

Berlin Packaging and Studio One Eleven helped bring the spirit of Music City to Pickers Vodka packaging with design, product development, rapid prototyping and sourcing tools.

After performing a category audit of Pickers’ competitive set and in-market field research on Nashville’s heritage, music, and bar culture* we crafted a bottle that establishes clear connections to Pickers’ roots. Bartenders and shoppers alike first notice that the sides of the bottle are embossed with a guitar fretboard spanning from bottom to top. Near the neck of the bottle, a guitar pick-shaped embossment captures the iconic three stars of the Tennessee flag’s Grand Divisions. Both fretboard and the pick elements represented significant technical challenges, but we worked closely with Berlin Packaging’s Supply Chain and Custom Tooling divisions to insure that our vision was faithfully executed in glass. From initial concept sketches to refinement and engineering, Pennington's and Berlin’s product development teams remained fully aligned via our use of the latest 3D visualization and rapid prototyping tools.

The results speak for themselves: An impactful packaging experience that will propel the Pickers brand to even greater successes quickly brought to market via our turnkey suite of design, engineering, sourcing and logistics. Cheers to that!

Learn more:
Berlin Packaging:
Studio One Eleven:
Pickers Vodka:

Subscribe To Our YouTube Channel