Label & Narrow Web - Juiced! gets packaging redesign

Label & Narrow Web - Juiced! gets packaging redesign

The juxtaposition of the vibrant, art-filled “J” against the clean white canvas evokes instant recognition.

By: Label & Narrow Web
Date: September 1, 2020

 

When Milwaukee-based Juiced! Cold-Pressed Juicery needed a bottle redesign that was as fresh and local and their product, they partnered with Berlin Packaging and their Studio One Eleven design team. The result? A bottle as crisp and clean as the fruits and veggies that fill it.

Headquartered in Chicago, Studio One Eleven worked with Juiced! to create an iconic custom bottle design with a large billboard space to showcase the original work of acclaimed local Milwaukee artist, Reginald Baylor. Nearly two years later, the juxtaposition of the vibrant, art-filled “J” against the clean white canvas evokes instant recognition by shoppers across the country. And during a time when many consumers are turning their attention to products that promote health, wellness, and pack a nutritional punch, prominent packaging and discernible branding are key.

See the original blog post here.