By: Berlin Packaging Specialist
Date: February 1, 2023
Berlin Packaging regularly tracks sustainability insights, product trends, packaging innovation, and market dynamics to better assist our customers and internal teams. We utilize two world-class research services—Euromonitor International and GlobalData—to collect and curate the most relevant, useful, and up-to-date information. We use this intel to develop thought-leadership content, assist with new business pitches, enhance customer presentations, inform packaging recommendations, and more.
Euromonitor and GlobalData utilize proprietary methodologies to research, collect, and validate data. Their robust processes include consumer and industry expert surveys, trade interviews, company analyses, manufacturer data, sales data, store checks, algorithmic processing, forecast modeling, and more. They track information on a global and regional level for almost every CPG end market.
Through these two resources—as well as public reports from other market research and consultancy sources such as Nielsen, Mintel, and McKinsey—we can quantify consumer attitudes toward sustainability and demand for sustainable packaging solutions:
- 56% of consumers say they reduce plastics use to positively impact the environment (Euromonitor Voice of the Consumer survey, February 2022)
- 9% of consumers say they use sustainable packaging to positively impact the environment (Euromonitor Voice of the Consumer survey, February 2022)
- 78% of global consumers say easy-to-recycle packaging is extremely or quite important to them, topping the list of packaging factors they value (GlobalData consumer survey, 2021 Q3)
- 65% of global consumers say refillable/reusable packaging is extremely/quite important in a product (GlobalData consumer survey, 2021 Q3)
- 48% of consumers say they are always/often influenced by how ethical/environmentally-friendly/sustainable a product is (GlobalData consumer survey, 2022 Q2)
- 62% of businesses say they are prioritizing ESG issues when making business decisions (Euromonitor Voice of the Industry survey, February 2022)