As the world's largest Hybrid Packaging Supplier, Berlin Packaging has leading insights and world-class expertise in the global packaging market. We track the latest cultural, demographic, and economic trends influencing consumer behaviors—helping brands make strategic, insight-driven decisions about product and packaging strategy.
In 2026, cost-consciousness will drive even more intentional, value-oriented purchase decisions. According to NielsenIQ, "Intentionality now defines how U.S. shoppers engage with brands. The typical consumer is more deliberate, more informed, and more willing to trade loyalty for savings." A heightened focus on holistic health is shaping how consumers evaluate products, as people increasingly seek offerings that support their wellness goals. Social media continues to expand its influence, fueling viral moments and shaping how consumers discover, discuss, and share products. At the same time, demographic shifts—especially the aging population and the growing spending power of Gen Z—are reshaping consumer expectations.
This report outlines how these trends will shape the packaging landscape in 2026, and how companies can proactively respond.
WHAT'S INSIDE:
Wellness Minded
Solutions that promote holistic health and wellbeing
Digitally Dynamic
Packaging that engages consumers and sparks social buzz
Décor-able
Countertop-worthy design with aesthetic appeal
Understanding Sustainability
Eco-friendly credentials that are clear and quanitifiable
Easily Accessible
Inclusive design that works for all customers
Rightsized
Packaging that matches economic, environmental, and nutritional realities.
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