2026 CONSUMER TRENDS

At Berlin Packaging, finding or creating the right packaging solution doesn’t start with materials, structures, or drawings—it starts with the consumer. Every packaging suggestion or design decision is rooted in understanding the shopper: who they are, what they value, and how their behaviors are evolving. By tracking consumer attitudes and preferences throughout the year, we ensure our customers have packaging that wins on the shelf, online, and in the hands of their target audience.

Rising prices are affecting today’s consumers, prompting more intentional, cost-conscious decision-making. Economic uncertainty and geopolitical conflict are increasing stress levels, prompting consumers to seek familiar, comforting products. Meanwhile, younger generations are shaping markets earlier than ever, while older consumers are enjoying longer, more dynamic lives. At the same time, digitalization has transformed the way people discover and interact with brands. These forces are redefining what people want and need from products and from packaging.

WHAT'S INSIDE:

This report outlines four consumer shifts that will influence packaging in 2026 and beyond.