Effective Risk Management for Global Sourcing
There are numerous benefits to making global sourcing part of a company’s packaging supply chain strategy. However making sure that these benefits become a reality can be far more challenging than the typical internet sourcing search and blind contact of “direct sources.” This paper will identify the risks in detail and introduce three phases of the process where they can be best mitigated.
While the benefits can be great, so are the challenges. Making global sourcing part of your supply chain strategy is often easier said than done. There are many variables to consider beyond just price. Finding the right solutions requires more than the typical internet sourcing search and blind contact of “direct sources.” It is important that customers seeking a global option consider the risks when assessing the full business case. It is also valuable to have an expert in the field assist. The minimal cost of this assistance is far less than the cost of poor quality or a broken supply chain.
Risks with Non-U.S. Sourcing
In addition to the many benefits that global sourcing introduces into the packaging supply chain, there are a number of complexities that must be managed correctly to avoid increased costs and dissatisfaction. The following list identifies some of these risks, along with the negative effects that can result if they are not managed closely.
Time Difference
While dealing with the various time zones in the U.S. can sometimes be problematic, imagine the increased impact of a 12- or 13-hour time difference. When you have an issue, their office may already be closed for the evening. Or when they need to discuss something, you may be home sleeping. This often leads to very early morning or late-night conference calls which can be hard to schedule. Handling challenges real time is made much more difficult. If an email is misunderstood, it will typically take another 24 hours for it to cycle through with clarification and resolution.
Global Socioeconomic, Health, and Military Crises
Large or drastic changes to economy, health, and / or military action can have immediate and long-lasting impacts to a single country, a larger region, or even the global supply chain. Some recent examples are the COVID-19 global pandemic, which led to quarantines, lockdowns, reduced air travel and a disruption to normal business operations around the world. Military and political conflicts in Europe, the Middle East and other regions can lead to travel restrictions, reductions in shipping, and even embargos. Country or regional economic booms or recessions can lead to longer lead-times, reduction of open capacity, and drastic price fluctuations. All of these activities in this category are hard to predict and are risk factors to a global supply chain.
Compliance Issues
One compliance issue that must be considered with every global sourcing decision is social compliance. Social accountability in global sourcing ensures that child and/or forced label is not being used. It also makes sure there are no issues with working conditions, compensation, or disciplinary practices within the factories. Without having a physical presence in the factory, there is no way to tell if they are following acceptable social accountability practices or to ensure that a customers’ brand reputation is being protected.
Language Barriers
When working with a global manufacturing partner, you will likely be dealing with people whose native language will be different than yours. While most factory merchandisers and managers speak English, there is still some translation and interpretation that takes place in day to day communication. Without being able to interpret spoken and written communication effectively, errors or misunderstandings are sure to occur.
Quality Expectations
In a perfect world we would order and receive product with zero problems. However, manufacturing involves a certain level of complexity and variability that leads to the chance of defects. Typically manufacturing defects are measured through the use of acceptable quality levels and are driven by industry standards. If the factory that is manufacturing the goods is not familiar with these standards, then liability for the defects will fall into a gray area.
Logistics
The process of shipping goods from point A to point B can be viewed as one third of a product development and production cycle; the other two thirds are sourcing/development and production. Often the decision to purchase an item at a “delivered price” is viewed as simple and the path of least resistance. However, if not managed carefully, overseas shipments may get delayed at the factory, final destination, or any point in between. Overlooking logistics complexities is a common risk.
Tariffs
Trade policy can also add impact the global sourcing landscape. For example, the Trump Administration’s trade negotiations and tariff increases impacted many raw materials and packaged goods being imported from China and other countries. Global trade policy and other geopolitical circumstances can create uncertainty and increase risk.
Production Scheduling
A key step to ensuring that product is delivered on time is knowing when goods are being produced and, ultimately, when they are shipping. Since globally sourced items are often part of a larger bill of materials used to produce a finished good, delays are not only unacceptable, but costly as well.
Avenues to Mitigate Risk
Now that the risks have been identified, let’s talk about what can be done to ensure that they are avoided. How can businesses make the global sourcing process as smooth and cost-effective as possible? A highly effective approach deals with and manages risk at four phases of the sourcing process.
Phase 0 - Multiple Sourcing Options
Given all the global sourcing risks, it’s important to work with a supplier that can identify and execute multiple sourcing options. When things happen, it’s important to have a plan B, and the right partner understands the significance of a contingency plan. If tariffs are impacting one particular country, there are other places to go. When quality expectations aren’t met, there are other factories lined up. Using an experienced, reliable supplier that has the right network, processes, resources and infrastructure can make all the difference.
Phase 1 - Pre-Production
Once you have a supplier, the next phase is to evaluate the factories they use. A comprehensive factory evaluation starts with a physical inspection. While “walking the floor” it is important to take note of how clean the production environment is and storage areas for raw materials and finished goods. The condition of the equipment can offer insight into the quality of the operations and products that are produced. This portion of the inspection should also include a review of the products produced at the factory, as well as an understanding of current custom buying. The second element to a comprehensive factory evaluation is to review the procedures used throughout the manufacturing process and the documentation in place to validate them. Typically, this portion of the factory evaluation is conducted with top management in each of the functional areas. As mentioned earlier, social compliance should be reviewed and validated at this point. It is recommended that a factory review does not stop short at a review of just the factory, but a study of the upstream suppliers must be conducted as well. This is very important to ensure that the raw material sources that the factory works with are legitimate.
The third and final step in the factory review process is to evaluate everything you’ve learned and decide if you trust that your business is stable with that factory. It should come as no surprise that the majority of factories audited do not pass. This doesn’t necessarily mean that factories that don’t pass the evaluation process are not worth working with. A few minor corrective actions may be able to bring them up to a passing level. Now that an approved source exists and a sourcing decision has been made to work with them, the focus needs to shift to ensuring that all product specifics are defined so there are no surprises when delivered to the final destination. This is done through the use and approval of technical drawings, physical sign off samples, color range boards (light, standard, dark), and item specific sheets or spec sheets. These tools will prove invaluable during the next phase of the global sourcing process.
Phase 2 - Production
The ultimate goal of a well-managed second phase is to ensure that the customer gets what they want, when they want it. A perfect scenario would have “feet on the street” who are “walking the floors” when production is underway. Many customers can save money by working with a sourcing partner that has the resources to cover numerous, if not all, production runs. Before pressing the green start button on mass production, it is best to ensure, through a production line start procedure, that the initial production parts match the quality control tools established in phase one.
As production progresses, detailed communication plans should be sent from the factory to the customer. This can be done weekly through an open order report process, or even daily if an event occurs that may ultimately delay the confirmed ship date. Finally, advanced shipping notices or cargo bookings should be made at least two weeks prior to a communicated ship date. This will ensure that the cargo capacity will be available with the freight forwarder or steamship line directly. Also, this will allow for scheduling of a final inspection, which will be discussed below.
Phase 3 -Final Inspection and Logistics
Up to this point, there has been a lot of effort and communication put into the development and production process. Now is when the rubber hits the road. It would be a shame to have everything fall apart because of a quality control issue or a shipping delay. Prior to loading a container and sealing the doors, there should be a final inspection of the goods. The tools used during the final inspection are the same ones that were established earlier and are guided by acceptable quality levels depending on the full size of the production run. Assuming that the goods pass final inspection, they are then loaded on the container and delivered to the port of loading in preparation for their journey to the customer. This is when an outbound quality control report should be sent from the factory and kept on file. If the goods do not pass final inspection, a plan will then be put in place to sort out the defective product and replace if necessary. Assuming the proper measures were taken up front to ensure the quality of the goods, the percentage of shipments that do not pass should be very small. However, it is much less expensive and time consuming to fix a quality issue at the factory than on a U.S. loading dock, not to mention the dissatisfaction and lost business that may result from delivery of a defective product.
The logistics process contributes one third of the overall project management timeline. The only way to gain true visibility into this part of the process is to work with a steamship line or a freight forwarder that offers on-line track and trace tools. Continually working with a freight forwarder vs. one steamship line ensures access to many steamship lines that fall under their umbrella. This greatly improves the chance that a shipment will move according to schedule and not be bumped due to over-capacity. On a final note, working with a supply partner that is C-TPAT (Customs Trade Partnership Against Terrorism) certified is another way to ensure that product delivers on time. C-TPAT offers businesses an opportunity to play an active role in the war against terrorism. Essentially, this means that U.S. Customs recognizes them as a trusted importer doing business with trusted exporters, which ultimately leads to a reduced number of inspections which can delay delivery.
Getting Started
Getting the best value out of global sourcing requires time, resources and expertise. Many companies invest internationally and build experience over time. There are also sourcing partners that have the experience, people, and processes that are dedicated to understanding and managing all of the complexities involved in delivering a global sourcing solution.
Summary
Global sourcing offers many competitive advantages and cost-saving opportunities. But without discipline, advanced processes, and consistency, any planned savings may erode quickly. With access to the internet and email, the process of finding an offshore source is much easier today than it was five years ago. However, one must take caution when communicating business objectives with a source that has not been inspected, evaluated, and approved. If there is a doubt that a direct factory source may not be the best option, then seek out a partner that has a global presence and expertise in the field.Your satisfaction and profitability count on it.