Do you know your customers? There are several questions you should be able to answer about your customers. None of them are easy to answer, but the best companies are able to answer them all. Read More

Many factors in the Glass industry have prompted buyers to rethink their package selection. While glass is the right answer in many instances, there are alternatives that will allow you to guarantee supply and save money. Read More

While some of the steps to a purchase decision may be different, the consideration set for direct-to-consumer products is the same, i.e. for high involvement categories such as nutritional supplements, consumers actively seek out information and alternatives. While we in the consumer goods business may need to draw hard distinctions between retail and direct channels, shoppers don’t. Read More