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Design Studio Phone:1.312.822.0111 Fax:1.312.463.1401 Address:
525 W Monroe Street Web:
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BRP: Full Synthetic Motor Oil
When it comes to design, Bombardier Recreational Products is a tough audience. It was with this in mind that BRP’s lubricants formulator chose Studio One Eleven to design a new line of containers for BRP’s marine, sled and ATV divisions. As part of the Studio’s rigorous methodology we scrutinized the end clients’ vehicles to capture the essence of BRP’s aesthetic language, then tested dozens of prototypes to be sure that the chosen solution would provide a controlled glug-free pour...
Fischer & Wieser: Gourmet Sauces
With their 40th anniversary fast approaching, Fischer & Wieser charged Berlin Packaging’s Studio One Eleven with renewing their flagship line of specialty foods. We began the process with a deep-dive analysis, a client brand audit, and an exploration of premium packaging in related categories. Our research revealed a variety of premium cues prevalent in both the gourmet food, and wine & spirits categories.
Paul Brown Hawaii: Hapuna
Berlin Packaging's involvement started when Paul Brown Hawaii requested a package that exuded "tropical luxury.” According to Reyme Ramirez, Paul Brown Hawaii's Marketing Director, "Our intensive discussions with Studio One Eleven about our industry, target market, branding direction and marketing strategy were a crucial part of the initial relationship. Studio One Eleven really took into account what our packaging needs were and where we wanted to be."
Renpure Organics: Hair Care
The Redmonds wanted to make an impact… to create a brand like nothing else on the market today with a package to match. We developed a visual branding system and developed a fully custom bottle and closure that amplify brand's attributes: purity, freshness, and nature.
Turtle Wax: Zip Wax
As a part of their growing sustainability initiative, Walmart challenged Turtle Wax to upgrade their Zip Wax car wash packaging. After an in-depth review of the Turtle Wax brand, its competitors, and a series of ethnographic studies Studio One Eleven targeted several areas for improvement: Improved sustainability metrics, an enhanced user experience, optimized packout efficiency, and increase shelf appeal.
