Insights / News

What's Driving Plastic Beauty Packaging Design?

By: Berlin Packaging Specialist
Date: April 27, 2022


To meet the desire and demands of customers, brands using bathroom-friendly plastic beauty packaging are constantly on the lookout for sustainable options and designs that employ shape, color, decoration, and user-friendly features to stand out from the competition, reports an article in Beauty Packaging.

“Design plays a significant role in creating a better consumer experience at every touchpoint, from unboxing to dispensing. A custom structural design can help a brand rise above all competitors,” says Balaji Jayaseelan, Vice President of Sustainability, Berlin Packaging.

Berlin Packaging’s in-house design and innovation division, Studio One Eleven, helps brands develop custom design solutions. “We consider consumer insights, design functionality, aesthetics, manufacturability, sustainability and more, to ensure our designs drive trial, grow sales, and encourage brand loyalty,” says Jayaseelan.

Packaging suppliers strive to help brands meet sustainability goals by offering new materials and eco-friendly innovations. “New regulations regarding single-use plastic are driving change — and beauty brands need packaging solutions that are recyclable, refillable, and optimized for product performance,” notes Jayaseelan.

Berlin Packaging recently worked with several brands to make their packaging more sustainable. “We developed new custom packaging for DevaCurl. The line includes bottles made with 50% ocean-bound plastic and caps in 100% PCR,” Jayaseelan says.

Berlin also helped Sexy Hair and Kenra Sugar Beach incorporate PCR into their packaging — and Not Your Mother’s repackaged its Naturals hair care line. “We transitioned the line into new packaging made with 33% less plastic, which also required 25% less energy to manufacture,” Jayaseelan explains.

Explore more innovative package designs in the Personal Care category from Studio One Eleven.